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Choosing a domain name is one of my favorite parts of launching a new business.  Depending on the type of business, sometimes its pretty easy to find a name that represents it perfectly and sometimes it takes a lot of brainstorming.  One of my favorite tools is the Thesaurus in Microsoft Word (or one online).  I check all kinds of applicable words and phrases and am usually pleasantly surprised with some of the results.  Once I've made sure the names are actually available to purchase, I will usually pick my top 6 or so and send them to my inner circle of family and friends for their input.  Sometimes they'll just choose their favorite but sometimes they come up with suggestions I hadn't considered. 

Choosing the domain name is really IMPORTANT so take your time and use some of the tools and web sites below to help you factor in their recommendations.

You can check the domain name availability wherever domain names are purchased, or at a "whois" site (as in Who Is?).  Here's one.
 


24 Rules for Choosing a Domain Name

1. Stick with “.com”
2. One Possible Spelling
3. Shorter is Better
4. Commercial Appeal
5. No Hyphens
6. Other Extensions
7. Singular vs. Plural
8. Price
9. Keyword Rich
10. Type-In Traffic
11. Avoid Numeral Substitutions
12. Avoid Slang
13. Watch Out for the Numeral “0″
14. Brandable
15. Easy to Type
16. Easily Understood
17. Avoid Copyright Issues
18. Unique
19. Use a Thesaurus
20. Search Dropped Domains
21. Memorable
22. Domain Auctions
23. Industry Jargon
24. Brainstorm
25. Start Now!

Source DomainSuperStar.com
Read all the details on each of these recommendations here

 

Domain names expire after 1 year, unless you buy more than 1 year at a time.  BE SURE your domain name registrar has a policy of notifying you well in advance when your domain is set to expire. (000domains starts emailing me 3 months ahead of time.) I've heard some really terrible stories about people losing their domain name because it expired.  If that does happen you can sometimes get it back but it will cost you WELL over the $15 you would paid to renew it.

More sites with good suggestions for choosing a domain name for your business site:

12 Rules for Choosing the Right Domain Name
by SEOMoz.org
 

Tips on Choosing a Good Domain Name
by SiteWizard.com
 

The Effective Strategy For Choosing Right Domain Names
by SmashingMagazine.com
 

When Choosing a Domain Name, Think About the Future
by DailyBlogTips.com

 


Sites to Register Your Domain Names:

GoDaddy.com     $11.99

000Domains.com     $14.99

OneandOne.com     $7.99

NetworkSolutions.com     $6.99

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Domain Name Registration Comparisons

Domain Name & Hosting Comparisons


Be mindful that some registrar's pricing for domain name purchases include a web site hosting commitment.  If you want to host your site there, great.  But you don't have it host your site at the same place you purchase the domain name, so be sure to compare both costs. 

 

"Hosting your" domain and web site is also very important.  Choosing a company that has a good track record of "up time" as well as customer service that you can actually reach, are vital.  Thankfully there are some good comparisons out there that do a lot of the leg work for you.  I use HostGator.com for my sites.  It's $9.95/mo for "unlimited" space.  That includes an unlimited # of domain names under a single account.  I'm sure if you were hosting a site like Amazon it would reach some maximum band width that's listed in the fine print of their agreement, but I have about 20 different domains under my account and a few of the sites are fairly big.  ALL for $9.95/month.  Their customer service has been excellent as well.  Just recently they notified me my email address had been hacked and was sending out spam so they changed my password.  How nice is that?  The control panel is user-friendly and adding email accounts and such are pretty simple.

Hosting simply means a public computer server where the files that make up your web site are stored and are accessible to anyone on the www.  In your domain name set-up there's a place for the "Nameservers" which is the address of where your site is hosted.  Someone enters your domain name, through the set-up it sees the "address" of where your web site files are, and in a blink of an eye, they're at the server where your files are stored and they see YOUR web site!


Here are some sites that compare features, prices and track record of some of the more popular hosting sites.

WebHostingGeeks.com

FindMyHosting.com

Hosting-Comparison.com

WebHostingSecretRevealed.com

 

 

 
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